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Specifically designed to tackle hair loss
Mild protection factor, suitable for young people (18+)
Contributes to the reduction of dermatological irritation
Hypoallergenic, organic formula
Conditions the hair strands
Restores the healthy pH level of the scalp skin
What is hair loss and what causes excessive hair fall


The average human head has about 100,000 hair follicles that produce, on average, 140.000 hair strands.
Each follicle can grow about 20 individual fully-grown hair strands in a person's lifetime.
Average hair loss is about 30 to a maximum that can reach even 100 + strands a day, being strongly influenced by life style and genetic predisposition to hair loss and baldness.
This is a completely natural process, which prepares the way for new hair growth.
Progressive, permanent hair loss, or baldness, involves the state of absence of hair on the scalp skin, condition named alopecia. KÉRATENE®
alphactive is specifically designed to manage and control the effects of alopecia androgenetica, by delaying the effects of the follicular miniaturization and preserving the existing hair density.
Learn more about the control mechanism exerted by KÉRATENE® alphactive on premature hair thinning.


The most common form of baldness is a progressive hair thinning condition called androgenic alopecia or "male pattern baldness" that occurs in adult males and females. 
The male-pattern baldness is characterized by hair receding from the lateral sides of the forehead, known as "receding hairline".
Because the severity and nature of baldness can vary greatly, alopecia androgenetica is classified on the Hamilton-Norwood scale I-VII. This scale was first introduced by Dr. James Hamilton in the 1950's and later revised and updated by Dr. O'Tar Norwood in the 1970's and it represents graphically the male-pattern baldness pattern so anyone can easily classify its status.
Observe the Hamilton-Norwood O'Tar scale and learn more about the significance of each phase.


Women, on the other hand, present a different balding patter. The degree of the receding hair line is measured on the Ludwig scale. The female-pattern balding has a different hair shedding model.
Consult the Ludwig scale and learn more about the significance of each phase.


The incidence of pattern baldness varies from individual to individual, based on genetic background.
Environmental factors do not seem to affect this type of baldness greatly but there are other factors that can influence the degree and speed of the hair fall.
Some of these factors are described below:

  • long-term influence of DHT on the hair follicle signals a reverse cycle;
  • follicular inflammation due to bio-chemical interaction at cellular level, around the papilla and follicle;
  • excessive vitamin A, in a dosage higher than five times than the recommended daily intake of 800micrograms; it is well documented that retinol acetate in high concentration, for a prolonged period of time will lead to the regression of the follicle to a dormant state. However, this can be easily reversed by reducing or ceasing the intake of any additional vitamin A;
  • serious lack of iron produces anaemia which, in time, leads to hair loss due to lack of nutrients; women that gave birth experience iron lack first hand and as result temporary hair loss after pregnancy due to the hormonal imbalance that is created after separation of the newly born child;
  • Hypo- or Hyperthyroidism, Hypopituitarism, Hypoparathyroidism are conditions that lead to severe malfunction of the endocrine glands, thus producing too low or too high hormonal levels;
  • drug-induced conditions such as those produced by contraceptives, like for instance induced hormonal imbalance, strong or large-spectrum antibiotics administered for a long period of time, as well as those conditions induced by anticoagulants;
  • constant or extremely stressful situations;
  • chemotherapy;
  • chemical shock when topical products are applied topically on the scalp skin;
  • neurologically-induced follicular hypoxia, such as Parry-Romberg Syndrome, leading to a specific form of hair loss that resembles alopecia areata. Learn more about hair loss in the PRS patients



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